The Vegan Society
Along with energy and transport, food production is one of the three biggest contributors to the emissions that cause climate change. Put simply, if we were to remove meat from our diets, we could make a big difference to fighting climate change.
That’s one of the reasons we became the world’s first officially vegan energy supplier, and why we helped our local football club, Forest Green Rovers, become the first vegan football club in the world.
Teaming up with vegan partners is a big part of what we do, helping us to get our message out there about a more sustainable way of food production – and The Vegan Society are a pretty amazing partner in that sense.
Promoting the vegan lifestyle
Founded in 1944, they are the longest-running vegan charity in the world, and it was their founder, Donald Watson, who coined the term ‘vegan’.
Their mission is to make veganism mainstream by promoting it as an easily-adopted and widely-recognised lifestyle, and their vision is a world in which humans do not exploit other animals.
The charity inspires positive change by showing people the ethical, environmental and health benefits of veganism through a variety of campaigns and communications. They also recognise vegan-friendly products with their vegan trademark, making it easier to understand what’s suitable for those living a vegan lifestyle. Our own green electricity has been registered with The Vegan Society, which means no animal products are used during any part of our supply chain.
"Every year, over 56 billion animals are bred to live painful lives and die horrible deaths because people buy meat, dairy and eggs - and the saddest thing is that all of this is completely unnecessary," said The Vegan Society. "Most people are already vegan in their hearts because they believe that harming animals is wrong. We can live happy, healthy lives as vegans without contributing to anyone’s suffering – and this is the core message in all of our work."
The Vegan Society provides information which supports and advises individuals and health professionals, caterers, manufacturers, and influences policy makers. They fund initiatives, work with volunteers, partners and the media to reinforce a positive view of veganism and help a larger audience see that veganism is a rewarding, enjoyable and viable lifestyle.