London Fashion Week – which designers have gone green?
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Fashion is coming to town. London Town, that is, as another Fashion Week gets under way today. But who’s breaking fashion’s bad environmental reputation and powering their work with green energy?
The fashion industry is known for being pretty heavy handed with its use of resources, and it contributes heavily to climate change. In fact, it’s the second dirtiest industry on the planet after oil. However, some designers have taken bold steps to change that.
Stella McCartney made sustainability a cornerstone of her work from the start, launching her fur-free, leather-free business in 2001. She’s always been very clear about the negative impacts fashion inflicts on the environment and she’s provided an excellent example for other fashion houses to follow.
Last year, Vivienne Westwood made the biggest green splash yet, heavily promoting green energy through her designs and pushing the industry to be more sustainable. Naming her Autumn-Winter 17/18 show at London Fashion Week ‘Ecotricity’, she made a bold statement, urging other fashion houses to go green and ditch fossil fuels. It’s not hard to do. As Vivienne said, “It’s so ridiculously easy to switch to green energy”.
So which other fashion houses get their energy from Britain’s greenest energy company?
Alongside Stella McCartney and Vivienne Westwood, Sahara and Joseph Corre are also on supply with us. Between them, they’re saving 522 tonnes of CO2 from entering the atmosphere each year. It’d take over a quarter of a million trees to absorb that much! What a fantastic achievement and all because of simply switching to green energy!
So, keep sustainability in mind when you’re looking at the catwalk next time. Ask questions of your favourite designers. And if you’re not already a dedicated follower of green energy, maybe now’s the time to take the leap. Switch now.
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