It's official: Ecotricity is disruptive

5 December 2016

Ecotricity has been named as one of Britain’s ‘top 10 most disruptive companies’ in today’s 20th anniversary edition of the Sunday Times Virgin Fast Track 100.

The inaugural Virgin Media Business Disruptor 10, researched by Fast Track, recognises ten companies for having a business model, product or service that is creating a new market, or transforming existing markets and rapidly taking market share from competitors.

  • Ecotricity was recognised for being “the world’s first green energy company with Europe’s largest ‘electric highway’ of 300 ‘electricity pumps’ for electric cars at UK service stations and pioneering carbon neutral gas production”.

Dale Vince, Ecotricity founder, said: “It’s fun to be named on this new list of disruptive companies – we don’t mind wearing that badge. It’s actually quite exceptional, since we’ve been doing this for twenty years, to still be considered disruptive.

“It’s our independence that’s enabled this – having no shareholders means we’re free to pursue our mission to build a Green Britain in any way we think is right.

“And in 2017, we’ll be taking our own brand of disruption into a new industry, as yet totally untouched by all this eco stuff.”

Other companies in the Disruptor Top 10 include:

  • Brewdog sells its craft beer in more than 60 countries. About 6,000 of its beer-loving investors attended the company’s annual meeting in Aberdeen in April and it has raised £30m from 53,000 “equity punks”.
  • PureGym has attracted more than 800,000 customers across the UK with its contract-free, low price-point gym memberships, securing a 37% share of the value gym sector.
  • Crowdcube has helped pioneer crowdfunding in the UK, matching its 300,000 registered investors with more than 450 enterprises looking to raise funds - from craft brewers to app developers.

Peter Kelly, managing director of Virgin Media Business, said: “At the core of the disruptive forces in all these businesses are digital innovation and technology platforms. The success of these disruptors shows how digital has progressed in just one generation and is the now the backbone of successful companies who are taking market share away from companies who are less digitally focussed.”

An overall winner will receive a special award from Virgin Media Business at the Fast Track 100 national awards dinner in May next year, hosted by Sir Richard Branson.

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