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Forest Green Rovers matchday food goes nationwide with Ocado

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By Olly Rose
Jan 21, 2021

Matchday food from Forest Green Rovers – the world’s first vegan football club, is now available nationwide every day of the week, thanks to a new tie-up with the online supermarket, Ocado, as the second half of Veganuary kicks off.  

The retailer is the first to offer the Plant Devil range of burgers and balls.  The products come from Devil’s Kitchen – the plant-based spin-off from Forest Green Rovers, which is recognised by FIFA and the United Nations as the world’s greenest football club.  Since turning vegan in 2015, FGR has built a reputation for its award-winning food.

From today, Ocado customers can order both the Shitake Mushroom and Thai Green Curry burgers, as well as spicy balls.  The Shitake Mushroom burger is the most popular matchday snack on Forest Green Rover’s matchday menu and was even given a 5-star review by The Sun last season.

The Devil’s Kitchen project is one of the latest initiatives from the Forest Green Rovers chairman and Ecotricity founder, Dale Vince.  It launched in 2018 with the aim of bringing plant-based food to primary school children and improving nutritional standards.  Its popularity grew rapidly, quickly expanding into secondary schools, colleges and universities.  Devil’s Kitchen now supplies around 10% of schools nationwide – and reached 200,000 school dinners in November last year. 

Dale Vince, Founder of Devil’s Kitchen, said:

“Kids love the food, and football fans from all over the country have been asking if they can get them at home – so we’re excited to go nationwide with Ocado.    Today, food is such an important issue and veganism is a growing choice – both for our health and the future of our planet, and with Veganuary and Meat Free Mondays bigger than ever – it’s time to bring a taste of Forest Green Rovers into homes everywhere.”  

All Devil’s Kitchen products are 100% plant-based and made with pea protein, not soya.  They are also free of the 14 major food allergens (such as nuts, seeds, gluten and soya) making them accessible to everybody, as well as being free from palm oil, MSG and all artificial ingredients. 

Devil’s Kitchen is committed to pushing the boundaries of sustainable packaging and are the first frozen food company to use a compostable film on its products.

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