Dale Vince launches Sports for Climate Action at COP24
Ecotricity founder and Forest Green Rovers chairman Dale Vince has already been recognised by the United Nations this year for his environmental work to make Britain greener. Today, he’s launching a new Sports for Climate Action initiative at UN climate change talks in Poland.
Sports for Climate Action will build on Dale’s work with FGR by encouraging the global sporting community to tackle climate change in line with the aims set out by the Paris Agreement. Dale will speak at the conference to mark FGR’s Momentum for Change award from the UN, before doing a talk on how he created the greenest football club in the world.
FGR have demonstrated the power of sport in driving climate change awareness to a new audience, and were recognised by the UNFCCC as the only carbon neutral club in the world. They’ve also been recognised by FIFA as the greenest football club in the world, with their organic pitch, vegan matchday menu, stadium solar panels, and electric vehicle charging points.
Dale said: “Working with FGR, we thought we could reach a new audience of people – people who hadn’t really been touched by eco messaging in the past. It’s quite an improbable combination, I think – the environment and football – but we’ve pulled it off.
“We’ve reached 3.5 billion people just in the last year through our message, and we’ve engaged a lot with other sports clubs and organisations around the world, so it’s been a great success.
“Tackling climate change seems to me to be the most important thing in life. For me, it’s all about sustainability, and climate change is the biggest threat that we face.”
You can find out more about the club’s green initiatives, including its plans to build the greenest football stadium in the world, by visiting the Forest Green Rovers website.