Ecotricity announced as Sustainability Partner of Future Yard
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We are proud to announce a landmark partnership with Merseyside music venue and cultural hub, Future Yard, as its official Sustainability Partner. This collaboration aligns with our mission to drive green transformation across the creative sector, while bolstering Future Yard’s aim to utilise the power of music to inspire local people and spark positive change in Birkenhead.
Through this partnership, we will work with Future Yard to integrate sustainable practices into the live music industry, amplifying conversations around climate action while engaging artists, audiences, and industry professionals.
Green industrialist and founder of Ecotricity, Dale Vince said: “We worked with Liverpool City last year as they became the world’s first UN Climate Accelerator City, and this latest collaboration with Future Yard will help show that live events can thrive while reducing their environmental impact. It’s ‘another way’ for the music industry.”
Key Elements of the Partnership
Supporting Climate Action in Music: We will be the headline sponsor of POP3, a full-day event on 20 November dedicated to exploring the power of music to inspire climate action that will culminate in a live show. As part of this, we will take part in panel sessions and share our knowhow from three decades at the forefront of the global climate movement.
Artist and Industry Engagement: We will sponsor Propeller, Future Yard’s artist development program, focusing on sustainability in the live music industry, with Ecotricity representatives contributing expert insights.
Sustainable Travel Month: In May 2025, we’ll join forces with Future Yard to tackle the environmental impact of travel to concerts, with Merseyrail offering free rail travel to attendees of selected shows at Future Yard. This will culminate in Wax & Gears, a one-day event on 31 May of emerging music, sustainable practice and climate activism, taking place at a pedal-powered arena in Future Yard’s outdoor space.
Liverpool City Region: A Global Leader in Climate Action
This partnership is part of our broader commitment to supporting Liverpool’s role as the world’s first UN Climate Accelerator City. With Liverpool at the forefront of global climate action, the partnership with Future Yard exemplifies how sustainability can be embedded across industries—from energy and infrastructure to arts and culture.
Craig Pennington, CEO and Co-Founder at Future Yard, added: “Sustainability is at the core of Future Yard’s mission, and this partnership with Ecotricity allows us to take our environmental efforts to the next level. As a Community Music Venue, we are driven to reimagine the role we can play in our local community, creating a new model that can be shared nationally, stimulating positive change. Together, we will empower artists, audiences, and industry professionals to make meaningful changes that contribute to a greener future.”
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