Ecotricity announces sustainable partnership with Countryfile Magazine

Marie Davies, Immediate Media, Managing Director Specialist, comments: “Having explored a number of alternatives to polywrap for sometime, we are delighted to be able to introduce a paper-based solution, as a completely recyclable product has always been the preferred option. Our new partnership with Ecotricity, means that our Countryfile and Wildlife readers can dispose of the wrapping straight into recycling bins."

Andy Marshall, Immediate Media, Managing Director, says: “This is just one of a number of initiatives Immediate have been researching and testing and we will continue to explore sustainable solutions which work across all our brands to make sure we are as environmentally aware and friendly as possible.”

Founded in 1995, and built from just one windmill on a hill in Gloucestershire, Ecotricity was the world’s first green energy company, and now supplies power from the wind and sun to around 200,000 customers – business and domestic, across Britain.

Rachel Kent, Head of Campaigns and Causes, Ecotricity, added: “We’re excited to be working on this new project with Immediate – this is a great opportunity to support them on the road to sustainability and it’s fantastic to see them take this first step to reduce plastic usage.”

Fergus Collins, Editor of BBC Countryfile Magazine, adds: “I’m absolutely delighted that we’re now plastic free. It’s not been a straightforward task as we’ve been looking for a long-term, sustainable and cost-effective replacement rather than a quick fix. It’s taken a great deal of research and investment and we could not have done it without the tremendous support of Ecotricity, the green-energy supplier.”

Paul McGuinness, Editor of BBC Wildlife Magazine, has said: “I couldn’t be happier that we’ve ditched plastic from BBC Wildlife Magazine. To change the way we package and distribute our magazines is a surprisingly complex undertaking, but a vital one. It’s been great to have the support of Ecotricity, who have been key in helping us make our dream of going plastic-free a reality”.

To find out what you can do to reduce your plastic consumption, read our tips on cutting plastic out of your life.