The most powerful action you can take to end animal suffering, help protect the environment and improve your health, is to go vegan.

Viva! is the UK’s largest vegan campaigning charity, recently celebrating its 25th anniversary of activism! Pioneering the vegan revolution since its founding by Juliet Gellatley  in 1994.

Expose and inspire

Viva! aim to expose the widely accepted systematic abuse of animals, its effects on the planet and to inspire the healthy alternative planet-based existence! In the UK 1 billion animals, 4.5 billion fish and 2.6 billion shellfish are slaughtered every year.

The demand for cheap products often leads to soulless industrial farming where animals are stripped of all dignity and shown zero compassion. Sadly, legislation is not enough to ensure the quality of life these animals have regardless of the type of farm they come from.

Viva!’s investigative research, has exposed the reality of this to countless numbers of people across the world.


Muddy Pigs in cage

Our attitude as a nation towards consumption is as outdated as the denial of the existence of global warming itself! The devastating effects of CO2 on our environment have been widely acknowledged for some time. However, the detrimental effects of the human appetite for meat and animal products still seems to get ignored.

Deforestation, ecological collapse, species loss, climate change, erosion, freshwater scarcity, and pollution; are just some of the harmful by-products of our eating habits.

Food production accounts for over a quarter of all global carbon emissions, and almost 60% of that carbon is a result of animal products. So even if you don’t follow a vegan diet, switching to vegan energy, could be one of the biggest single things you can do to cut your carbon footprint, protect the environment and combat the unethical treatment of animals.

Which is why we have partnered with the vegan charity, Viva!

Guaranteed green. Guaranteed vegan.

Our partnership means Viva! can offer their supporters the same 100% green and guaranteed vegan energy supply that they use themselves!

The difference between green energy and vegan energy is that green energy is the production of electricity or gas through renewable sources such as solar, wind, wave and tidal, in place of traditional fossil fuels, whereas vegan energy is the production of electricity or gas that doesn’t involve the use of animals or animal by-products. Read more about how we make our green electricity.

So just because an energy supply is green, doesn’t make it vegan.

We believe you've got a right to know how your energy is made and the impact it has on animals and the environment, so you can choose a supplier that fits with your principles.


Bulb filled with meat dripping with blood saying Re-volt-ing: Make sure your energy supply is animal free

"Viva! has been campaigning for a vegan world since 1994 and have been a catalyst for change in the public, industry and government’s approach to veganism. Our supporters appreciate that they can purchase energy from a supplier that is 100% renewable and guarantees that no energy is sourced from farmed animal waste.”

“It is essential for us to work collaboratively to advocate a sustainable and ethical lifestyle. We have the upmost respect for Ecotricity’s work and are proud to work closely with them.”

Juliet Gellatley, founder and director, Viva!


We encourage you to start your vegan journey today. Why not try Viva!’s FREE 30-day vegan plan with your friends and be a positive force in the mission to save the planet!

They’ve made a variety of resources to show just how easy and better for you being vegan is!

For more information about how to go vegan, campaigns, recipes, research and much more, visit

It is more important than ever; that we accept responsibility for our impact on the planet and we share in Viva!’s mission for a greener, more sustainable, cruelty-free way of living.