The world’s first green electricity company
Green electricity didn't exist in the world back in 1996. When we offered it for the first time, we became not just Britain’s but the world’s first green electricity company – and we kick-started the now global green electricity movement. Our mission was and remains to change the way electricity is made and used in Britain.
We chose this focus because, at the time, conventional electricity was responsible for 30% of Britain’s carbon emissions – our biggest single source as a nation, and therefore the biggest single thing we could change.