18 October 2013
Ecotricity, Britain’s first green energy company, is currently attracting new customers at a record rate after announcing a price freeze until at least the New Year – while the Big Six energy companies rush to increase prices by up to 10%.
As they near 80,000 customers, the Gloucestershire-based firm is now recruiting households at more than double their normal rate.
Ecotricity reduced the price of their 100% Green Electricity tariff from October 1st – in order to undercut the standard tariffs of the Big Six energy companies that supply millions of British households – and which Ecotricity had always price matched.
The company then went one step further and promised their 100% Green Electricity and Gas prices would be frozen until 2014 – thereby further increasing the gap to Big Six who are all moving to raise the price of supplying their brown energy before winter.
British Gas this week raised prices by up to 10.4%, following SSE who last week increased prices by 8.2%.
Dale Vince, Ecotricity founder, said: “There are millions of British households on the Standard Tariff of the Big Six energy companies, so even before the current price rises, millions of households could switch to Ecotricity and get Green Energy for less than the price they pay for brown energy.
“But now that the Big Six are raising prices again,what was originally a modest saving, is becoming more significant.
“Around 40% of Ecotricity’s electricity supply is self-generated by our own fleet of wind and sun parks,and we have planning permission to more than double that supply in the near future – this degree of energy independence now means we can be price independently.”
With only one tariff, Ecotricity’s Ethical Price Promise means all customers pay the same price, regardless of when they signed up or how they pay.
Dale continued: “In addition, if and when we do raise prices next year, we promise that it will be by less than the Big Six are raising prices now.
“Our work is aimed at bringing about an energy independent Britain, and as a green energy company we want to demonstrate how this can be achieved – the more of our own energy we produce through our own renewable sources, the greater we’ll be able to shield our customers from price hikes that come with an over-reliance on fossil fuels. It’s all part of our vision for a Green Britain.”
On average, Ecotricity spends more per customer on building new sources of green energy than all other energy providers in Britain put together – on average, over the last nine years, this has equated to almost £300 per customer.
The company currently powers nearly 80,000 homes and businesses and this year obtained permission for what will be the fourth largest wind farm in England, at Heckington Fen in Lincolnshire.