Ecotricity announces price breakthrough for green electricity

23 September 2013

An Ecotricity Turbine

Ecotricity, Britain’s first green energy company, today announced they will now undercut the standard tariffs of the Big Six energy companies, supplying green electricity for less than the price of their standard brown tariffs from Tuesday 1st October.

Until now, Ecotricity has always price matched the standard tariffs of the Big Six – however, from October 1st Ecotricity will no longer follow the Big Six price changes, and will instead price its 100% green electricity tariff entirely independently.

Dale Vince, Ecotricity founder, said: “Around 40% of our electricity supply is self-generated by our own fleet of wind and sun parks, and we have planning permission to more than double that supply in the near future – this degree of energy independence now means we can be price independent.

“The good news is that,when we make this change, it will mean slightly lower bills for our customers – it will be a very modest reduction, just a few pounds, but this is a really significant step in our evolution as a green energy company.

“People often falsely assume that green electricity is always more expensive. But most people in Britain are actually still on a standard tariff – so we’re a little cheaper than what many pay for brown electricity and we aim to get even cheaper than that big brown price in the near future.”

Ecotricity already offers a one tariff, one price policy, supplying all of its electricity customers with the same 100% green tariff: everyone gets the same tariff at the latest best price, regardless of when they signed up or how they pay (part of Ecotricity’s Ethical Price Promise).

Dale continued: “We are stretching the gap between ourselves and the conventional energy companies – we have one simple 100% green electricity tariff, we continue to invest more per customer in new sources of renewable energy, and we are now moving further away from the price of the Big Six standard tariffs too.

“Our work is aimed at bringing about an energy independent Britain, and as a green energy company we want to demonstrate how this can be achieved – the more of our own energy we produce through our own renewable sources, the greater we’ll be able to shield our customers from price hikes that come with an over-reliance on fossil fuels.It’s all part of our vision for a Green Britain.”

On average, Ecotricity spends more per customer on building new sources of green energy than all other energy providers in Britain put together – on average, over the last nine years, this has equated to almost £300 per customer.

The company currently powers over 75,000 homes and businesses and this year obtained permission for what will be the fourth largest wind park in England, at Heckington Fen in Lincolnshire.


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