Ecotricity and Ben & Jerry's join forces to stop the world's ice melting

12 March 2007

Ben & Jerry's

Ben & Jerry's are keeping more than its Caramel Chew Chew cold this spring. The ice cream company has joined forces with Ecotricity, the UK's leading green electricity company, to help stop the world's ice from melting! After all...

As founders Ben and Jerry say themselves 'Take it from a couple of ice cream guys, if it's melted, it's ruined!'

Climate change is caused by carbon dioxide emissions and the biggest single source of that in the UK is from the way conventional electricity is made. Changing the way electricity is made is therefore the biggest thing any of us can do, to fight climate change.

Ecotricity's wind turbines save tens of thousands of tonnes of carbon from being emitted into the atmosphere each year. They want to build more of these 'global cooling machines' - all it takes to make this possible are more people switching their homes to Ecotricity. "The more customers we have the more we can build, it's that simple", says Dale Vince OBE, MD of Ecotricity.

For every pound a customer spends through their electricity bill, Ecotricity invests a pound in the building of new clean energy sources - every year, on average that works out at £400 per year on behalf of every customer - that's not just more than all the other electricity companies in the UK put together - its ten times more!.

Ben & Jerry are offering £15 worth of ice cream vouchers when customers sign up to Ecotricity in-store, or on-line at www.ecotricity.co.uk/B&J

Simply pick up a form in store or go online at www.ecotricity.co.uk/B&J and we'll do the rest!

About Ecotricity

 

Ecotricity were the first 'green' electricity company in the world, it pioneered the concept of making green electricity available to homes and businesses, back in 1995 when climate change was a little known concept. Ecotricity continues to innovate and lead the way in green electricity retail and in wind turbine development. Ecotricity is the UK's leading independent electricity company, supplying homes and businesses across the country.

 

Ecotricity believes that only by continuously building new sources of green energy can we make a real impact on the root causes of climate change in the UK. By changing where our electricity comes from we can tackle the UK.s biggest single source of climate change.

 

Using existing cables and meters Ecotricity can supply any home or business in mainland UK. It also guarantees, for many, to match the standard price of every regional supplier in the UK (known as the Big Six) so switching to green energy needn't cost more. Something Ecotricity calls 'green for the price of brown'.

 

About Ben & Jerry's

 

It all began in 1978, Vermont USA, where two old school friends, Ben Cohen and Jerry Greenfield started making the finest all natural homemade ice cream. Equipped only with a $5 correspondence course in ice cream making and a $4,000 loan, they soon became famous for their big chunks, far-out flavour combos and social conscience. Since 2002, the company has been committing to cutting carbon emissions with its Lick Global Warming campaign; which involves everything from using Green Energy for production to a sustainable dairy initiative that seeks to minimise the environmental impacts of farming. In partnership with WWF, the brand also initiated the Ben & Jerry's Climate Change College to inspire grass-roots environmental innovation amongst 18-30 year olds. As founders Ben and Jerry say themselves 'Take it from a couple of ice cream guys, if it's melted, it's ruined'.

 

Participating Stores

 

Ben & Jerry's EVU 01 Bluewater Shopping Mall Greenhithe DA9 9SN
Ben & Jerry's The Oasis Meadowhall Centre Sheffield S9 1EP
Ben & Jerry's 14 Brighton Square Brighton Sussex BN1 1HD
Ben & Jerry's 311 Dining Terrace Chapelfields Shopping Centre Norwich Norfolk NR2 1SY
Ben & Jerry's Tower Place Unit 5    London EC3 5BT
Ben & Jerry's Unit Sub Cutty Sark Complex Greenwich London SE10 9SW
Ben & Jerry's Unit K8 Ben & Jerry's Bullring Shopping Centre Birmingham B54BU
Ben & Jerry's Unit 2 Atrium Café Bon Accord Centre Aberdeen AB25 1HZ

 

For further media information please contact Madeline Carroll 01453 769318,  pressoffice@ecotricity.co.uk


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