Ecotricity launches new partnership with Notting Hill Carnival to create greenest party yet

Ecotricity is partnering with the Notting Hill Carnival this weekend as the organisers look to make it the greenest party in the event’s 52 year history.

The green energy company will bring its sustainability message to the Meanwhile Gardens with a host of interactive, family-friendly activities across the weekend. It has also powered two key Carnival locations – the Tabernacle and Yaa Centre - with 100% green electricity for the whole of August.

Will Guyatt, head of communications at Ecotricity said: “Notting Hill Carnival is one of the world’s greatest parties, and we’re bringing all we’ve learnt from over twenty years of building a greener Britain to our new partnership. We’ll be working together to make Carnival truly sustainable.”

The Carnival are also working with the Royal Borough of Kensington and Chelsea (RBKC) as well as Thames Water to introduce new green initiatives.

RBKC’s ‘Every Can Counts’ is making its first appearance at Notting Hill Carnival and will be asking carnival goers to fill their ‘I ♥ NHC’ sign with cans. Every 800 cans that are recycled can save enough electricity to power a sound system for the day.

Another new RBKC initiative for this year will be the introduction of food waste bins encouraging people to recycle their leftovers. There’ll also be selfie opportunities and props across all these areas for people to show their support using the hashtag #iloverecycling.

The Thames Water Bar is a simple but hugely important new addition which will give all carnival goers access to free drinking water in an effort to save plastics and encourage all revelers to bring reusable bottles.

Matthew Phillip, Notting Hill Carnival executive director, explains: “One of the long term ambitions we have as the new organisers is to try and improve the environmental impact of Notting Hill Carnival. We are delighted to welcome Ecotricity to the Meanwhile Gardens with their fun, interactive and family-friendly stall which will bring their sustainability messages to life. Not only that, they have been powering the Tabernacle and Yaa Centre with their 100% green electricity for the whole of August.

“RBKC’s Every Can Counts initiative is actively encouraging all carnival goers to think about all of their waste. Whether that be recycling their cans or using the new food waste bins, it will go a long way to helping us reduce the waste on the streets... as will the introduction of the carnivals first ever Thames Water Bar which will be based on Shrewsbury Road. This will allow everyone to refill their bottles, free of charge, so make sure you bring your reusable bottle!

“These are just a few small steps towards a much larger goal which will eventually see all elements of carnival be as environmentally friendly as they can be.”

Switch to Ecotricity at Notting Hill Carnival or using this link to receive two free bottles of Sibling gin.