Cheapest energy tariffs should be offered to all

18 October 2012

Dale sits in front of our Lynch Knoll turbine.

Ecotricity founder Dale Vince believes all energy companies should offer their customers their best price regardless of when they joined or how they pay – including customers on pre payment meters.

Prime Minister David Cameron announced yesterday afternoon that all energy companies would be forced to place customers on the cheapest suitable tariff.

In contrast Ecotricity has always offered customers their best price and founder Dale Vince believes this legislative move is good news for householders.

Ecotricity founder Dale Vince said: “We have an Ethical Pricing Policy and offer just two simple tariffs. All of our customers are always on our latest best price – no matter when they joined us and regardless of how they pay – including customers on pre payment meters.

“And, our customers are free to leave us if they wish, at any time, with no penalties.

“The essence of this is the pursuit of simplicity, transparency and fairness in all that we do.

“The Big Six energy suppliers offer hundreds of tariffs between them, including discounted rates that lure in new customers and are subsidised by the 60-70% of their customers on a standard tariffs, this is predatory pricing.”

Ethical Pricing Policy: For some time now, Ecotricity have been operating an Ethical Pricing Policy. The essence of this is the pursuit of Simplicity, Transparency and Fairness in all that we do. The key elements of this in practice are:

  • We offer just two simple tariffs (one of which is 100% green)
  • All of our customers are always on our latest best price – no matter when they joined us and regardless of how they pay (including customers on pre payment meters)
  • And, our customers are free to leave us if they wish, at any time, with no penalties.

It’s of fundamental importance to us to operate is such a way. Treating people the way we like to be treated ourselves is one of our core philosophies.


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